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When do you need to hire
There is really no one answer in determining the right time to hire a marketing company. For some, it may be during the start-up phase, ensuring that your products are the right fit for your target audience and the correct price points are set. For others, it may be when it's time to move up re-brand your company and reposition yourself in your industry. However, there really are a limitless set of circumstances for each company.
The bottom line is to determine what you want to accomplish, and then determine if you are capable of achieving that on your own in a cost effective and timely manner. If handling your own marketing takes you away from your area of expertise, it has a negative impact on your overall business and you should hire a marketing company. Doing so allows you to focus on your area of expertise while continuing to grow your business.
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